Small Business Growing in the Northwoods | News

WISCONSIN (WAOW) – As the pandemic continues to dominate daily life, many businesses in the region have found ways to continue to be successful.

Two Northwoods businesses are expanding in 2022, and for the Minocqua Chamber of Commerce that follows a very scary start.

“We were terrified that businesses would fail,” said Krystal Westfahl, executive director of the Minocqua Chamber of Commerce.

For HMM Boutique at Tomahawk, timing contributed to their success.

“There was an itch for people to go out and do things and that was kind of when we opened the story,” said Jenna Paultz, owner of HMM.

Originally started as a ‘Hot Mess Mom’s Society’ blog, Paultz decided to start an online store in November 2020.

“I sold a few months only online,” Paultz said. “In March 2021, we opened a small storefront.”

Aiming to serve moms and their kids, become a one stop shop for moms to dress quickly while looking fit.

“We were trying to develop each department of items we offer: clothing accessories for women, clothing accessories for children and our plus size section”

Paultz, with the help of his sister, brings the store to the fore. Now, a year later, HMM Boutique has outgrown its location. They will move to a new and larger location in Tomahawk, with four to six times the retail space

“We wanted to develop each department of women’s clothing, accessories, children’s clothing (and) accessories and our plus size section,” said Paultz.

Further north, buyers will now be able to purchase historic Minocqua fudge at a new location.

Dan’s Minocqua Fudge will expand its business to include a new location on Business 51 south.

Michael Johnson, the store manager, says the change comes after the company ran out of space to store and expand in its current location.

“We bought five and a half acres of land south of town,” Johnson said. “We are setting up a 12,000 square foot production facility.”

Dan’s Minocqua Fudge has been in its current location for 55 years, the conclusion was to build the store without moving.

Now, their new location will bring 25 new job opportunities and new products to the store.

“There will be all types of retail jobs in our store, manufacturing,” Johnson said. “Our new office space will be there, so we’ll be creating some office jobs. “


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