SEGA of America and Paramount Pictures team up with JAKKS Pacific & Disguise to unveil new toys and costumes for Sonic the Hedgehog 2

Sonic fans can score the new collectibles ahead of the movie’s release

SANTA MONICA, Calif., February 23, 2022–(BUSINESS WIRE)–JAKKS Pacific, Inc. (NASDAQ: JAKK) and Disguise, Inc. today announced the launch of a new line of toys and costumes in Spring 2022 to celebrate the Paramount Pictures feature film, sonic the hedgehog 2. JAKKS’ new line of merchandise is expected to include action figures, playsets, vehicles, plush toys and other collectibles just in time for the film’s international release. Disguise, the costume division of JAKKS Pacific, will also design and manufacture costumes and props inspired by characters from sonic the hedgehog 2, which will be available to fans this fall.

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JAKKS Pacific Sonic the Hedgehog Movie 2 Toys and Collectibles (Photo: Business Wire)

“JAKKS Pacific is proud to celebrate the release of the new feature film Sonic the Hedgehog 2 with an all-new line of memorabilia commemorating Blue Blur’s next big adventure,” said Craig Drobis, Senior Vice President of Marketing, JAKKS Pacific, Inc. “With new waves of collectible figures, cool new playsets, multiple sizes of plush toys, and an all-new radio-controlled Sonic Speed ​​RC, there’s something for every Sonic fan and collector.”

“We’ve seen such fan response to the Sonic the Hedgehog products created by JAKKS Pacific, and we’re thrilled to continue working with them to celebrate Sonic the Hedgehog 2,” said Alex Gomez, Director of Licensing and Partnerships for Sonic. the hedgehog. “We hope fans of the Blue Blur see the collection as a token of our appreciation and create memorable Sonic experiences with the products for years to come.”

Through this collaboration, Sonic and JAKKS will release the following new items:

  • Figures – An all-new line of 4-inch figures including Dr. Robotnik, Sonic, Tails and Knuckles will be available at retail. These movie-style figures feature 11 points of articulation for customizable poses, plus a unique accessory from the movie. Designed for ages 3 and up, this first wave won’t last long!

  • Plush – The 9-inch plush assortment is based on fan-favorite characters from the movie. This super soft and cuddly plush is available in Sonic, Tails and Knuckles. Designed for ages 3 and up, you can find them on shelves and online this spring. Additionally, a new 13-inch Sonic plush will also be available exclusively at Target this spring. This large plush is super soft and cuddly to the touch. Designed for ages 3 and up, the 13-inch Sonic plush will be available at retail.

  • Sonic Speed ​​RC Set – The new Sonic Speed ​​RC lets fans recreate the action of sonic the hedgehog 2. This set features an iconic ring-shaped controller for forward motion, turns, and spin action. The RC comes on when you select Turbo mode for that extra boost. The 6-inch scale articulated Sonic figure is removable. This awesome RC is designed for ages 4 and up and will be available at retail.

  • Costumes and Accessories – Disguise has developed a range of sonic the hedgehog 2 costumes and accessories for Toddler, Child and Adult sizes, a dressed-up version of Sonic and a child’s accessory kit. All styles hit retail in stores and online this fall.

    • Toddler – The sonic the hedgehog 2 The toddler includes a super soft jumpsuit with white detailing at the cuffs. Upgrade that tie with the super cool Soft Helmet with Sonic’s signature quills and an attached clear vinyl visor that can be worn up or down!

    • Basic Costume – Sonic Basic is a very comfortable hooded jumpsuit costume that will make you look exactly like Sonic! The material is super soft and features a hood with stiff felt ears and classic Sonic quills.

    • Classic Costumes – Sonic and his friend Tails both come in a classic style version. Both costumes have a cozy minky velor hooded jumpsuit with dimensional ears, embroidered eyes and quills for Sonic and a tuft of hair for Tails. Tails features dimensional tails attached to the back!

    • Sonic Dress Costume – Disguise also created a dress up version of Sonic. This super soft dress with lightning bolts on the skirt comes with a pair of gloves and a cute headband with Sonic’s signature feathers and ears!

    • Deluxe Sonic Costume – This super soft jumpsuit with detachable tail features a detailed Sonic helmet with attached ears and inflatable quills to give this costume a real movie feel. An included pair of Sonic Gloves completes the look!

    • Sonic Accessory Kit for Kids – The accessory kit comes with a helmet with ears, inflatable quills, gloves and a pair of red foam shoe covers with lightning bolts! Pair this kit with a blue shirt and jeans for your super easy Sonic look.

    • Unisex Adult Sonic Jumpsuit – An extremely soft velor hooded jumpsuit with Sonic’s quills and dimensional ears. Slip on a pair of red sneakers and you’ll be ready to smash your way through any party in no time.

    • Hooded Jumpsuits – Disguise will also release 2 costume styles in the UK and US for Tails and Sonic. These cozy hooded jumpsuits feature stiff felt ears and classic Sonic quills. Tails sewn into the back give the Tails costume an authentic look.

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold worldwide, headquartered in Santa Monica, California. JAKKS Pacific operates a broad portfolio of licensed and owned IP brands and products, with bestsellers such as Sonic the Hedgehog figures, plush and playsets. All products are available online or in retail stores nationwide.

Owned by JAKKS Pacific, Inc., Disguise is a global leader in the design and development of inventive, fashion-forward costumes and accessories distributed worldwide. With a dedication to quality and detail, Disguise continues to own the licensed costume space with additional lines rolling out each year. sonic the hedgehog 2 brings an exciting cast of characters to the table, which is a perfect fit for dress-up products.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold worldwide, headquartered in Santa Monica, California. JAKKS Pacific’s popular exclusive brands include: Fly Wheels®perfectly cute®ReDo Skateboard Co.®X Power Bulldozer®Disguise®, Weee-Do™ and a wide range of entertainment-inspired products with premium licensed properties. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS helps make a positive impact on children’s lives. Visit us at and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2022 JAKKS Pacific, Inc. All Rights Reserved

About Disguise, Inc.:

Since 1987, Disguise has been a leader in the costume industry creating innovative and fashionable costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s top licensed brands, as well as its own exclusive brands for the country’s top retailers, including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year for the United States and other international markets, bringing smiles and creating memories for children and adults. To view Disguise’s extensive collection, please visit and follow us on Instagram (@disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).

Disguise is a registered trademark of Disguise, Inc.

About SEGA of America, Inc.:

SEGA of America, Inc. is the American branch of SEGA CORPORATION, based in Tokyo, Japan, a global leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms, including PCs, wireless devices and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Inc. The SEGA of America is located at

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of motion picture entertainment, is a unit of ViacomCBS (NASDAQ: VIAC; VIACA), a leading content company with leading film, television and digital entertainment brands and respected. Paramount controls a collection of some of the most powerful brands in motion picture entertainment, including Paramount Pictures, Paramount Animation and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc. and Paramount Studio Group.

© 2022-2023 Paramount Pictures Corporation and Sega of America, Inc. All rights reserved.

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Whitney Hatfield
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Evan Bader
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