Planful streamlines financial forecasting at UK meal kit retailer Gousto, cutting prep time from weeks to days

The British company has increased the frequency of forecasts from quarterly to monthly; Massively Improved Reporting Gives Gousto a Solid Recipe for Growth

REDWOOD CITY, CA., September 27, 2022 /PRNewswire/ — Planful Inc.the pioneer of cloud-based financial performance management software, today announced that it has helped reduce financial forecasting times for Gustoone of the UK’s leading meal kit retailers.

Since its conception in 2012, Gousto has grown into a profitable unicorn business, selling 90 million meals with a record net turnover of £315 million last year. Due to its rapid growth, it has become even more crucial for Gousto’s finance teams to have an efficient and modern solution for their budgeting and financial planning activities.

Implementing Planful has positively impacted Gousto in many ways, but perhaps nowhere more than in terms of saving time for critical FP&A tasks. Rolling forecasts, which used to be a quarterly activity that took a team of 30 people two weeks, can now be done in two days. The savings achieved have enabled Gousto to now generate monthly forecasts while saving significant man-hours each month. Gousto reckons that with Planful, they gave each teammate nine days for other key priorities each quarter.

“In the past, budgeting was difficult because many spreadsheets were involved. Information was disconnected and the right numbers didn’t always get to the right people,” noted Stephan Burow, VP Finance at Gousto. “Planful allows us to collaborate much more effectively with team members. We’re not so concerned with compiling the numbers, which means we can spend more time analyzing.”

Burow also commented on the resulting improvement in business reporting. “Our level of reporting, compared to the past, is much more detailed. We understand much better what is happening with our numbers, which means we are able to act with much greater agility.”

Kimberly SimsDirector of Client Services at Planful, said, “We are delighted that Gousto has chosen to partner with Planful for its financial forecasting needs. At Planful, our number one value is our customers, and nothing makes us happier than to learn that Gousto is able to save huge hours per month by using our platform. We look forward to our continued partnership with Gousto as they continue on the path to significant growth.

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About Planful

Planful is the pioneer of cloud-based financial performance management software. The Planful platform is used worldwide to streamline enterprise-wide planning, budgeting, consolidations, reporting and analytics. Planful empowers finance, accounting, and business users to plan with confidence, close faster, and generate accurate reports. More than 1,300 customers, including the Boston Red Sox, Bose, 23andMe, Zappos and Five Guys, trust Planful to speed up cycle times, increase productivity and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at


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