PJSC Sberbank: New season of Digital Garden by SberFirst and Visa dedicated to the hotel industry
The new guest for the second season of Digital Garden, an SberFirst-Visa project on conscious consumption, is Tatyana Polyakova, an international label expert. She explains how to welcome guests, decorate interiors and behave in a free and relaxed manner without disturbing others.
Tatyana Polyakova shares the secrets of what customers pay attention to first when they come to visit. She goes into great detail about choosing a gift and how it is beautifully presented to hosts, dress codes, little talking points and how to politely leave.
As before, the new episode of Digital Garden features a thematic selection of special offers for Visa Infinite cardholders, which were compiled by the respondent. This time, he has special offers for a perfect evening in good company: delivery of delicacies, home decoration, bouquets of fresh, rare and exotic flowers.
Maria Podenko, Director of SberFirst:
“The Digital Garden project once again draws attention to an important aspect of consumption. This time it is about hospitality. For most of us, consuming material values is a matter of coexistence: so as not to consume them alone, we invite others to visit. Doing this intelligently and aesthetically is extremely important.
Tatyana Polyakova, international label consultant:
“The house is above all a question of positioning and self-expression. A comfortable house is not a question of expenses, but of investments.”
The second season of Digital Garden will feature six episodes devoted to the new senses of consumption in gastronomy, sport, fashion, art and collecting. Project guests explain how hobbies, habits, and shopping shape your personality, push the boundaries of perception, and improve quality of life. Innovative for Russia, this unique format paves the way for aesthetic consumption when a person enjoys shopping and growing at the same time.
The first episode of the second season of Digital Garden spoke to Gennady Jozefavichus, food writer, food expert and traveler, who spoke about Michelin, Fine Dining, and explained why a large and diverse menu is bad.
In the second episode, we spoke to Maxim Zhurilo, the founder of the I Love Running School for Runners, a marathon runner and the first Russian national to swim across the Strait of Gibraltar. He spoke of the sport as a source of constant joy and an inspiration to wake up with anticipation of the day ahead.
Digital Garden was established in July 2020. Its guests were Dmitry Golubev and Yuri Fomenko from MOX Landscape Architecture, journalist Nikolay Uskov, interior designer Marina Gisich, restaurateur Ilya Tyutenkov and chef Georgy Troyan. The platform presented video masterclasses on design, fashion, art and cuisine.
SberFirst is a premium banking service with exclusive solutions to create wealth and comfort on a daily basis. SberFirst privileges include premium bank cards, savings accounts with higher rates, concierge service, preferential exchange rates, insurance and investment products and access to the First Club, the most large business community of senior executives and business owners. SberFirst services are available in 150 branches across Russia.
Sberbank of Russia published this content on 06 October 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 06 October 2021 14:55:05 UTC.