Madewell and ThredUP thrift store expands in Brooklyn
Madewell and ThredUP have collaborated to open a circular store at 89 N. 6th Street in Williamsburg, Brooklyn. All products in the store are sweet and beloved Madewell branded items supplied by ThredUP. This is a limited edition extension of the Madewell Forever online resale experience and marks the first time consumers can responsibly purchase a full assortment of pre-owned Madewell clothing, mend and trim, and pass it on. , all in one place.
Madewell Forever, the brand’s resale platform launched in July, is powered by Resale as a Service from ThredUp. The collaboration reinforced Madewell’s commitment to circularity and its existing partnership with ThredUP, becoming ThredUp’s first RaaS customer to launch a 360 ° resale platform that allows its community to both clean its closets and to make second-hand purchases.
Madewell worked closely with thredUP to develop a unique white label resale channel including a digital store – the first of its kind enabled by thredUP’s RaaS program.
The temporary brick and mortar store is stocked with hundreds of styles ranging from $ 10 to $ 40. Customers can for the first time access the full range of Madewell categories beyond just denim, and expand to dresses, jackets and more.
Education is at the forefront of the store with statistics on fashion waste and the steps to create a circular wardrobe. The impactful displays and touch points in the store are intended to inspire consumers to extend the life of clothing. QR codes at each station take a deeper dive into how to buy, wear, care for and pass on your clothes for the health of the planet.
The boutique will host educational programming that talks about the future of fashion with talks from local designers and sustainable brands on topics such as upcycling and repair shops with Patagonia’s Worn Wear team.
An in-store mending station gives consumers the opportunity to get some maintenance for their clothes and have them repaired by experts on site. Visitors can buy clothes in the store tailored to fit perfectly, while keeping the clothes in the circular economy and reducing consumption of new styles, ThredUP said.
The store will come full circle with ThredUp providing in-store cleaning kits to help consumers keep their clothes in use and out of landfills.
“We launched A Circular Store to reflect the future of circular fashion,” said Pooja Sethi, senior vice president and general manager of Retail as a Service, or RaaS, at ThredUP. “It’s a method in which we reuse more than we produce new clothes and extend the life of clothes by making them to last, buying second-hand clothes, mending them and changing them from responsible manner.
“Everything on sale in the store is pre-owned Madewell from thredUP. We’re excited to test and learn with this place, and Madewell is the perfect match given our long-standing relationship and shared commitment to extending the life of clothing. “