Hispanic Heritage Month: Huntsville business owners thankful for growing support

HUNTSVILLE, Alabama – As the Tennessee Valley grows in population, so does its diversity. And with that, more local businesses to try anytime of the year, not just during Hispanic Heritage Month.

“When you buy from us or from someone (else) local, you are supporting a Huntsville family,” said Dolce Pan Bakery owner Yamil Lucena. “And there is nothing better than that.”

Many Hispanic-owned businesses along Jordan Lane and on Triana Boulevard range from restaurants to beauty salons and barbershops to discounts. international grocers and more.

Moda vaquera is a western clothing and clothing store owned by a Latina.

“We have a variety of prom dresses, homecoming, evening cocktail dresses,” co-owner Melissa Santoyo said. “So (there are) dresses for everyone. We also rent out evening wear, tuxedos, all that. So it’s really a shop for everyone.

A mother-daughter duo who call Huntsville run the store.

“I don’t know much about social media and she does,” said owner Lupe Santoyo. “And I have the experience, but not her. So we complement each other (each other).

Next to Triana’s shop you will see an authentic Puerto Rican lunch at Sabor Boricua. Need a haircut afterwards? Puerto Rican property Mi Encanto The living room is right next door.

“We have a bit of everything from Puerto Rico here in Huntsville,” Lucena said of the multiple businesses owned by those of Puerto Rican descent.

“Even the coffee here (at Dolce Pan) is from Puerto Rico. My mom ships it here every two weeks, so we have it. So it’s really, really authentic.

Lucena and the Santoyos are proud to be just some of the many Hispanic Americans whose businesses have persisted during the pandemic to serve the Alabamians in the north.

“When you have a place in your own town that can give you that little piece of that other place… it’s something that people are looking for,” Lucena said.

Also found along Boulevard Triana Burritos El Cazador, La Luminaria Tienda, and La Michoacana Ice Cream among others.


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