Dior is ready for the post-pandemic game

PARIS, FRANCE – SEPTEMBER 28: (FOR NON EDITORIAL USE, PLEASE REQUEST APPROVAL FROM FASHION HOUSE) Models walk the runway for the Dior Femme Spring / Summer 2022 fashion show as part of Paris Fashion Week on September 28, 2021 in Paris , France. (Photo by Stéphane Cardinale – Corbis / Corbis via Getty Images)

The traffic in Paris, France today made us nervous about the start time of the Dior show at 2:30 p.m., but as we approach the Tuileries Garden, one of the most famous and most popular green spaces. beautiful in the city, it was clear that there was no need to panic. . The scene outside the hall’s huge white marquee was chaos: hundreds and hundreds of people crowded outside around the entrance, desperate to get a glimpse of the many celebrities who would certainly enter the hall. room at any time.

As we slowly filtered through the masses, alongside others with a golden ticket, Rosamund Pike, Olivia Palermo and Chiara Ferragni arrived sending iPhones flying through the air. But no one made Gen Z fans scream louder than French YouTuber Lena Situations or K-pop star Jisoo. Iris Law, Jenna Coleman, Alexa Chung, Elizabeth Debicki and Zoey Deutch were also in attendance, while my personal fangirl moment came courtesy of Call my agentby Camille Cottin.

PARIS, FRANCE – SEPTEMBER 28: Rosamund Pike attends the Dior Femme Spring / Summer 2022 fashion show as part of Paris Fashion Week on September 28, 2021 in Paris, France. (Photo by Jacopo Raule / Getty Images)

Once inside, guests were seated on catwalks with a colorful circular board game-like scene in the middle, designed by iconic Italian artist Anna Paparatti and featuring different numbered levels. The walls were also dressed up, with signs in English and French dotted around the inner walls of the marquee with slogans such as ‘Le jeu du non-sens’, making the space bright, colorful and reminiscent of the recently reopened Disneyland of the city.

In the show’s notes, Dior Creative Director Maria Grazia Chiuri explained that she was inspired by Paparatti’s works which explore the concept of play as a space to question reality and open the doors to the world. ‘imagination. Paparatti also made sense to collaborate with for this collection, for which Chiuri revisited the 1960s, a time when the artist’s work was at its peak in Rome. When the lights went out, electro-pop II Quadro di Troisi took their place and began performing, before the models all popped out to stand in their numbered positions.

PARIS, FRANCE – SEPTEMBER 28: (EDITORIAL USE ONLY – For non-editorial use, please seek approval from the fashion house), 2021 Paris, France. (Photo by Victor Boyko / Getty Images)

Like the ensemble that surrounds it, the collection was bright, bold and refreshing, made up of graphic effects, such as blue leather jackets and hot pink long skirts with 3D embroidery, and silky boxing uniforms in emerald green. , electric blue and fire engine red. Chiuri was paying homage to Marc Bohan’s 30-year tenure as the house’s creative director from 1958 to 1989, especially his 1961 collection, Slim Look, which would have completely changed the face of fashion at the time.

As the models slowly circled the stage, before making one final lap around the outer circuit, silhouettes designed for a post-pandemic dancefloor were in the foreground, created to evoke the legendary Roman nightclub, the Piper Club. Elsewhere, bursts of color peaked on the collars of black patent jackets and knee-length boots, while more understated formal dresses featured nude-colored mesh. Even the Mary Janes featured on the mannequins’ feet were available in yellow, blue, and green.

Looks like Chiuri is ready to make fashion – and the world around her – fun again. And we couldn’t agree more.

A model presents a creation from the Dior Femme Printemps Eté 2022 collection in Paris on September 28, 2021 during Paris Fashion Week. (Photo by Christophe ARCHAMBAULT / AFP) (Photo by CHRISTOPHE ARCHAMBAULT / AFP via Getty Images)
PARIS, FRANCE – SEPTEMBER 28: (FOR NON EDITORIAL USE, PLEASE REQUEST APPROVAL FROM FASHION HOUSE) A model walks the runway during the Dior Femme Spring / Summer 2022 fashion show as part of Paris Fashion Week on September 28, 2021 in Paris , France. (Photo by Stéphane Cardinale – Corbis / Corbis via Getty Images)
PARIS, FRANCE – SEPTEMBER 28: (FOR NON EDITORIAL USE, PLEASE REQUEST APPROVAL FROM FASHION HOUSE) A model walks the runway during the Dior Femme Spring / Summer 2022 fashion show as part of Paris Fashion Week on September 28, 2021 in Paris , France. (Photo by Stéphane Cardinale – Corbis / Corbis via Getty Images)
PARIS, FRANCE – SEPTEMBER 28: (FOR NON EDITORIAL USE, PLEASE REQUEST APPROVAL FROM FASHION HOUSE) A model walks the runway during the Dior Femme Spring / Summer 2022 fashion show as part of Paris Fashion Week on September 28, 2021 in Paris , France. (Photo by Stéphane Cardinale – Corbis / Corbis via Getty Images)
PARIS, FRANCE – SEPTEMBER 28: (FOR NON EDITORIAL USE, PLEASE REQUEST APPROVAL FROM FASHION HOUSE) A model walks the runway during the Dior Femme Spring / Summer 2022 fashion show as part of Paris Fashion Week on September 28, 2021 in Paris , France. (Photo by Stéphane Cardinale – Corbis / Corbis via Getty Images)
A MEDIA-ONLY EDITORIAL AGREEMENT HAS BEEN SIGNED FOR THIS EVENT. PLEASE CONTACT DRAGANA ILICFO. PARIS, FRANCE – SEPTEMBER 28: A model walks the runway for the Dior fashion show during Paris Spring / Summer 2022 Women’s Fashion Week on September 28, 2021 in Paris, France. (Photo by Estrop / Getty Images).


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