A second-hand fashion platform focused on wedding dresses and evening wear
Weddings are great occasions to celebrate a couple’s love and devotion to each other, but these one-time events produce excessive waste. The unique use of decorations, ribbons and plastics, excessive food and wardrobe make weddings very un-ecological and unsustainable. A wedding dress might be the most excruciating purchase in a bride’s closet. Many brides spend huge sums of money on well-made designer wedding dresses which, after the bells have rung, usually end up in storage. Unless they pass the dress on to their daughters when the time comes, these pretty white dresses often never see the light of day again.
Aware of the waste generated by weddings after her own nuptials, Juliana Lo founded Circular Collective to help brides make more eco-friendly choices for their special day. Launched in November 2021, Circular Collective is one of the latest second-hand fashion platforms to join Hong Kong’s ever-growing industry that is helping to bridge the circularity gap in retail. The boutique sells second-hand luxury clothes, wedding dresses, evening wear, as well as accessories like shoes and bags, some second-hand and some never-worn yet with tags. Dresses and gowns start from $1,000 and up depending on the item.
“When we launched the platform, we also thought about how the pandemic was affecting customers’ buying decisions,” Lo shares. “People are a little picky when they buy. Yes, online shopping is easy, but people are a little more reserved. They don’t want to splurge and most would shop wisely,” he adds. she. In addition to selling favorite items, the platform supports consignment and sellers can take back their items if they wish at any time without penalty. “With city restrictions, we really don’t have any official weddings and events to attend, so Circular Collective is also calling on people to empty their closets,” Lo shares. “We only rely on individuals who wish to sell their parts on consignment, as we do not purchase any stock to avoid further waste and add to dead stock,” she adds.
Aiming to help the fashion and wedding industry reduce its carbon footprint and encourage others to do the same, the company also provides event planning services to help brides and grooms make sustainable options for their weddings. celebrations. The company is made up of creative talents focused on design, technology, F&B services and event management.
For events, to minimize waste, they source from catering suppliers with sustainable food prep plans, sets are rented instead of building from scratch, and wedding preparations use the least amount fresh flowers possible. Customers wishing to inquire about their services and check existing inventory of used items can make an appointment to visit the showroom.
“We need to look for ways to make the industry more sustainable. We can do that by feeding the circular system,” Lo enthuses. “We need buyers and sellers to keep this going and for every consumer to do a small part to reduce the carbon footprint and encourage others to do the same,” she concludes.
Circular Collective is located at Unit 810, 8/F, Block B, Sea View Estate, 4-6 Watson Road, North Point. Access their collection online at ccollectives.com. If you want to visit the showroom, make an appointment by email [email protected] or contact them on 6083 9993.