15 Latinx-owned beauty and fashion brands to support now and forever

It is Latinx Hispanic Heritage Month, and an amazing way to celebrate this beloved culture is to support and amplify brands owned by Hispanic, Latin, Latino, and Latino people.

This celebratory period runs from September 15 to October 15, and it’s the perfect time to explore everything from spellbinding beauty products to sleek fashion lines.

Check out inspiring brands such as Rizos Curls, which has products specifically designed for women who proudly enjoy rocking their curls, as well as Tata Harper, which offers some of today’s most popular skincare products.

In case you’re as excited as we are to learn more, celebrate, and share, here are 15 brands to add to your shopping lists.

MORE: Who’s Making Hispanic Latinx History Right Now: The 2021 ‘GMA’ Inspiration List –

Rizos earrings

After growing up with curly hair and never being able to find anything that worked well with her hair type, Julissa Prado said she always told herself that she would one day create the best product for other girls. with curly hair.

In 2017, she launched Rizos Curls, and the product line features products designed to improve curl definition, health, hydration and more. Since its launch, it has built a community of over 281,000 fans and followers.


Founded and owned by first-generation Cuban-American Dany Garcia, GSTQ offers carefully selected capsule collections that are the perfect blend of chic power dressing and elevated sportswear.

“GSTQ, inspired by my mindset, was born out of a desire to create what I couldn’t find: clothing for a community of multi-trait women,” Garcia said in a statement surrounding the inspiration behind her brand.


As a curvy Latinx, fashion and beauty writer turned business owner, Stephanie Montes has created a full line of bust bands that allow women to wear everything from plunging necklines to hassle-free backless dress styles. nor worry.

In addition to being available in dark, light and medium tones, it is also waterproof, sweat resistant, wear resistant and durable.

Nue was born out of Montes’ personal mission to meet the needs of women of all shapes, sizes and skin tones.

Melt cosmetics

With over 2.7 million Instagram followers, co-founders Lara Arellano, former makeup artist for Rihanna, and Dana Bomar have created a comprehensive collection of cosmetics ranging from gorgeous lipsticks and pencils to gorgeous eye shadow palettes to eyelids and makeup accessories.

Vive Cosmetics

This Latina-owned and operated cosmetics line offers vegan and cruelty-free products that include flagship products such as the brand’s Cultura Lip Kits, which feature three of Vive Cosmetics’ best-selling lip shades.

There is also a Da Bomb Gloss collection with ultra-shiny smooth glosses that keep your lips soft and hydrated.

Birdy Lashes & Beauty

Birdy Lashes is owned by beauty entrepreneur Yasmin Maya, born and raised in Mexico. In 2020, she was inspired by her passion for the beauty industry, her love for its culture and her desire to create eyelashes and eyelash tools that are not only the best quality but also affordable.

Second breath

Launched by New York-based stylist / designer Karen Perez, Second Wind offers everything from sleek face masks to trendy jewelry styles and other funky accessories.

Aunt harper

Adored by many skincare enthusiasts, Tata Harper Skincare is a 100% natural, non-toxic and cruelty-free skincare line including face masks, cleansers, serums and more.

Atomic makeup

Also known as’ rock ‘n roll makeup for everyone’, this vibrant makeup line features lipstick shades ranging from neutrals to vibrant colors that are sure to get you noticed.


This Colombian brand offers a wide variety of beautifully designed white blouses, dresses and more.

Botanical Beauty

Founded by Afro-Latina lifestyle influencer Ada Rojas, this beauty and hair care line offers everything from styling gel to curl-enhancing mousse.

Greater Peralta

This Manhattan-based store with uniquely designed clothing allows customers to specifically choose the style they want and then deliver it right there.

(MORE: Jennifer Lopez Impresses at “Hustlers” Premiere in Stunning Yellow Dress)

Alamar Cosmetics

This collection owned and operated by Gabriella (aka Gaby) Trujillo features gorgeous, highly pigmented eye shadow palettes, blush palettes and her recently launched nude lip gloss and pencil.

Quote me

This Colombian brand has awesome basics that often feature stimulating messages. In addition, the items are made with durable and environmentally friendly materials.


Cuban-American and Miami-based founder Anixia Rodriguez started this business to promote a non-invasive, 100% natural way to get great skin.

Today, the company offers marine beauty collagen supplements in three different flavors that support everything from healthier hair to glowing skin.

Editor’s Note: This article has been updated and was originally published on September 20, 2019.

15 Latinx-owned beauty and fashion brands to support now and forever originally appeared on goodmorningamerica.com

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